Retailers Without Online Presences Are 30% More Likely To Go Bust

WhiteKnight — Mon, 09 Feb 2009 13:57:22 +0000

The Times online published a great article today on how the focus of larger retail groups is switching more and more to online selling. In a report that echoes everything I said more than 2 weeks ago, the article suggests that the internet has long been the brightest star in retail’s firmament. But that many [companies] have struggled to make the shift to online trading and now they are looking for non-retailers to show them how. I hasten to add here that this struggle to take operations properly online could be one of the attributes why many larger firms are finding trading conditions more difficult; ala Woolworths, Waterford Wedgewood and a host of other traditional brick and mortar names that put websites together but never really considered their websites as the vanguard of their retail strategy. It is absolutely imperative that companies who sell, sell online because the next generation of shoppers, the facebookers and myspacers (before ever setting foot in a retail shop) will research the product that they want to buy on the internet first.

No matter how large or small your operation, if you are not online, you will miss out on a catchment of customers that your competitors won’t and in this tough climate, you need to win every new customer that you can and more than 50% of new customers will come from an initial lead/enquiry that came from the internet.

Make sure you don’t miss out and give us a call or send us an email today to see how we can make sure that your company is reaching the right people and sending the right message out via your website. With web design prices starting from £695, can you really afford not to?

View our Web Design Services

White Knight Projects » online presence

Retailers Without Online Presences Are 30% More Likely To Go Bust