http://www.whiteknightprojects.com Growing Your Sales Online Fri, 29 Jan 2010 22:39:14 +0000 http://wordpress.org/?v=2.8 en hourly 1 http://www.whiteknightprojects.com/online-selling/5-reasons-why-you-need-to-sell-online/ http://www.whiteknightprojects.com/online-selling/5-reasons-why-you-need-to-sell-online/#comments Wed, 04 Feb 2009 10:54:54 +0000 WhiteKnight http://www.whiteknightprojects.com/?p=58 With the deepening economic crunch hitting High Streets like never before, here’s 5 reasons why moving your retail business online will get you through the recession.

1. High St. shop leases and rents have been steadily rising over the past decade on the back of the property boom but now that our pockets are being hit and we all re-assess our expenditure, many of these shops are closing down because the costs are simply too high.  People aren’t spending as much in the High St. as they were 18 months ago whilst sales via the internet continue to grow.  How much money could you save if you gave up your retail premises and moved to a government-funded industry park and started work via the internet?
2. Online spending has increased by 30% in 2008 and research by Forrester Research expects this to increase by a further 11% in 2009 – despite the downturn. The Office for National Statistics (ONS) figures show the total value of sales fell 0.8 per cent compared with December 2007. That compares with a fall of 1.4 per cent recorded by the BRC’s Retail Sales Monitor published last week.
3. Shopping online is safer now than it ever has been with more complex security measures and prominent ‘hacker safe’ credentials appearing on 95% of the world’s ecommerce stores.  On top of that, credit card companies cover any fraudulant transactions made over the internet which makes purchasing goods via credit card over the internet 100% secure.
4. In this grim and depressing weather, why would you want to go to the town centre and carry home 3 or 4 bags worth of shopping when you can do it all from the warmth of your home – when you like – and have it delivered to you the next day?
5. Selling online grants you an opportunity to connect with your customers on a level that simply is not possible in traditional retail.  Online selling allows you to maintain constant contact with your customers via email or social networking groups such as MySpace or Facebook by simply integrating the data capture method into the actual order process.  With this [not so secret] weapon you can build up a healthy customer base that you can contact at the push of a button with your latest offers.

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